Multi-tasking and strategizing are the most important things that must be tackled by the people in ecommerce platform. Strong foundation is required to handle various things that let you be successful in ecommerce. Better platforms act as strong foundation in enhancing the growth and development of ecommerce websites. With the help of these things, productivity can be optimized to a greater extent and at faster pace and thereby effective customer delight can be achieved in a better way. Magento (https://magento.com) is an effective ecommerce platform that is very helpful in creating the websites that perform best in catering to the needs and expectations of businessmen. Magento is an open source ecommerce platform. Developers can make innovative tweaks in order to meet the demands of their clients. Besides this, many benefits are offered by magento and thus it became the center of attraction among E-commerce entrepreneurs.
Here are the Top Seven Benefits of Migrating to Magento in E-Commerce Development:
1. Customer Friendly Features
Various dynamic features like product comparisons, wish lists, advanced search, easy navigation, favorites, system of content management and products group are available in Magento. These features help in delighting your customers. Also, customers like to revisit your store and make your web store as their main priority for purchasing their favorite products. E-commerce website should be loaded with various features that help in satisfying customers by meeting their expectations and demands. Magento can be referred to as one of the super ecommerce platforms that help to assure you in building customer delight to a greater extent.
Flexibility is one of the greatest advantages offered by Magento. Factors like budget, size and requirements can be considered and Magento experience can be enjoyed as per the business requirements. “Magento Enterprise” suits for medium as well as large businesses while ‘Magento Community’ serves for small businesses. Number of templates and themes are available in Magento Platform. Every business is loaded with different concepts and features and Magento can be used to a greater extent to suit the requirements of business.
3. SEO Performance
SEO (Search Engine Optimization) is one of the important aspects to be considered to promote an e-commerce site. Magento offers for enhanced optimization of your e-commerce website. ‘Magento SEO’ option helps in facilitating SEO of your website. Landing page, indexing, content duplication and page traffic are effectively managed in a website based on Magento.
4. Shopping Cart
Customer friendly shopping cart helps the customers in taking a purchase decision of the products available in your web store. Simplified process of shopping cart management given by Magento helps in guiding the customers for making a purchase of their favorite product. Also, shopping cart of magento is loaded with multiple options. Business has the option of choosing 50 gateways that facilitate payments in ecommerce stores.
5. Marketing Tools
Magento is the best ecommerce platform that offers a business with multiple marketing technologies and tools that allow you to promote your business. Branding facilities offered by Magento helps to draw the attention of customers to your website. Flexible coupons, campaigns, promotional pricing in catalogs, bundled products are few of the promotional facilities that support the promotion of your business.
6. No Geographical Boundaries
Currency and language are two important things that play a major role while catering the needs of customers across the world. With the help of unique features offered by Magento, these two aspects do not restrict the growth of business to meet the expectations of the customers globally. Shopping is made easier across the globe with the help of Magento platform. Any one from any part of the world can access the web store and make shopping.
6. Mobile Friendly
These days, most of the consumers are giving preference to shop with the help of their mobile. And this trend continuous to rise. Taking these factors into consideration, many businesses are moving to magento for making most of the customer exposure. Magento is very well adaptable in offering you mobile friendly web store experience. In this way, magento offers to connect web stores to customers through mobile devices and smart phones. Responsive user friendly shopping carts in mobile devices and smart phone tablets help customers to get easier access to website and acts as an important concept in enhancing your business.
7. Convenient Coding
Coding option can be used to a greater extent with Magento ecommerce platform. You can even integrate your website with the coding offered by third parties. Also, coding of your website is not going to be disrupted with the add-ons and extensions for further up gradation offered by Magento platform. Taking this option into consideration many businesses are getting migrated to Magento.